Three weeks have flown by since the soft launch of our brand at HG, and we couldn't be more thrilled by the incredible response we've received. The way people have embraced our brand has fueled us with motivation. Just when we thought things couldn't get any better, a phone call came that left us absolutely elated.
It was a call from a friend who owns a renowned company called NOBO Experience, known for bringing top-notch international acts like Tale Of Us and Boris Brejcha to Mumbai city. They were in the process of planning a pop-up event named "Daybreak" featuring a lineup of exceptional deep house and techno artists, including the likes of Anyasa & Jasper James. To our delight, they expressed a strong desire to have us on board for the event, and we were psyched to be a part of it.
As if that wasn't enough to make us excited, we learned that Jaegermeister was sponsoring the event and serving their signature JAEGER ice popsicles, which was a really excellent addition to the day. The event occurred at the iconic Great Eastern Mills and spanned the entire day.
Collaborating closely with NOBO, we helped curate the entire experience from scratch, and it was an honor to showcase our brand to an audience of over 800 enthusiastic attendees. We couldn't have predicted the outcome, but surprisingly, we sold a significant number of our pieces at the event, despite going in with no expectations.
What was truly heartwarming was seeing a multitude of people at the event wearing our brand, a testament to how word-of-mouth had already spread, and our brand was gaining traction. Witnessing people we didn't even know proudly representing our brand filled us with a sense of pride and accomplishment. We owe a massive thank you to Manav Mehta and the entire NOBO family for embracing us as their own and giving us the opportunity to be part of such a remarkable show.
Being present at events like Daybreak, meeting our customers face to face, and forging new friendships is something we absolutely cherish. The experience reaffirms our passion for what we do, and it's moments like these that fuel our drive to keep pushing boundaries and creating exceptional products.
We sincerely hope to meet each and every one of you at future events real soon! Your support and love mean the world to us, and we can't wait to see what the future holds for our brand.
