Introducing Sohail Nathani and Pranay: Pioneering a New Vision in Music and Fashion.
Founded in March 2023, the brand led by Sohail Nathani and Pranay marks the culmination of a remarkable journey that commenced in the early days of 2022 at Cali Recording Studios, Mumbai. Fueled by their shared passion for music, these visionary founders set out to breathe life into an idea that took root during a recording session. Pranay's production of one of Sohail's debut singles served as the catalyst that brought them together, uniting their love for art, fashion, and music.
With a forward-thinking and creative approach, Sohail and Pranay embarked on an intensive year-long brainstorming process, meticulously crafting the brand's roadmap and narrative. Their unwavering determination to stand apart from the crowd fueled the desire to differentiate themselves in the industry.
Central to their mission is the dissemination of positivity and the imperative to listen to the inner voice, coupled with the relentless pursuit of self-belief.
Throughout this transformative journey, the duo devoted countless hours to the studio, continuously striving to create musical enchantment beyond the confines of their workdays. Now, as the brand emerges on the scene, it brings with it an ethos that resonates with those who value authenticity, creativity, and the courage to pursue one's dreams unyieldingly.
Embodying the fusion of music, art, and fashion, Sohail Nathani and Pranay's brand stands as a testament to the power of perseverance and innovation. Together, they are poised to leave an indelible mark on the industry, compelling individuals to embrace their inner voices and bet on themselves wholeheartedly. Theirs is a tale of unwavering commitment and artistry, and their journey is only just beginning.