After extensive preparation, we embarked on our brand's launch, which was notably not a soft launch. With the upcoming homegrown street festival coming up, we carefully assessed its potential and decided it was an ideal platform for our launch. Emphasizing our homegrown identity perfectly encapsulated our essence.
Despite having only a month and a half to prepare, we faced the challenge head-on and remarkably managed to receive our entire stock on the event's opening day, even amidst the chaos of setting up. We had developed around 30 designs, but in the interest of strategic testing, we opted to debut with a modest selection of 8 designs. The process of organizing everything was a bit crazy, yet our determination to overcome manufacturing and planning setbacks was unwavering, and we embraced the excitement of the situation.
The HG pop-up event exceeded our expectations, and we were genuinely elated by the overwhelmingly positive response and support we received. To our delight, most of our collection sold out within the first two days, making it an auspicious debut.
The presence of our friends, family, and even unknown attendees contributed significantly to the event's success. To further ensure the event's triumph, we pursued an assertive marketing strategy, spearheaded by our founder, Sohail, who assembled a capable team to promote the festival.
The profound appreciation for our designs and the underlying concept resonated with our audience, highlighting their admiration for a brand with a meaningful purpose. We are pleased to conclude that our efforts were fruitful, leaving us eager to forge ahead and organise more such events to engage with all of you.
Looking forward to a promising future and most of all, getting to know you!
Huge thank you to Varsha & Varun Patra