Team RIB was at Soho House on a Saturday evening, our founder Sohail bumped into his friend, the renowned stylist from India, Nikita Jaisinghani. To his surprise, Nikita was in a meeting with Anchit Kapil, one of the founders of Crep Dog Crew & CDC experience. Introductions were made, and it turned out Sohail was already familiar with CDC, a brand he admired for a long time.
Anchit sought Sohail's assistance for something in Mumbai, and as they collaborated, a genuine friendship blossomed between them. Sohail always praised Anchit for his positive energy and humility. During their conversations, the topic naturally gravitated towards CDC's plans to open a store in Mumbai, and excitement filled the air.
As the months passed, the anticipation for the Mumbai Khar store opening grew immensely. Recognising the significance of the event, CDC decided to invite RIB to be part of the celebration, which Sohail and Nikita gladly embraced.
With Sohail's expertise, they carefully curated a guest list of influencers and cool individuals to attend the event.
Amidst the preparations, Mr Sagar Gulianii, the driving force at CDC, offered valuable guidance, assisting with stock, contracts, and future plans, and helping integrate RIB into their platform.
In the days leading up to the launch, Pranay and Sohail diligently got all the stock ready, ensuring everything was ready for their backend office. Despite a tight timeline, the CDC team worked efficiently, showcasing their dedication and professionalism.
The launch party was a resounding success. The who's who of the city graced the occasion, and the new CDC store dazzled with its streetwear and sneaker offerings. The response was overwhelming, with numerous pieces sold on the very first day and a continuing success story with a big number of pieces sold to date.
Looking ahead, a promising future awaits as RIB prepares to activate CDC's Delhi store and website with their brand. Gratitude and appreciation are extended to Anchit Kapil, Shaurya Kumar, Bharat Mehrotra, Sagar Gulianii, Arpit, and the entire CDC family for their support and collaboration.
With this memorable partnership and the collective passion of all involved, the journey ahead is sure to be one of success, growth, and boundless creativity.